Who We Are
Behind IMARA are people, relationships and a shared vision.
A project born where conservation, human rights, communities and purposeful travel meet.Our story
IMARA began from two different paths united by the same question: how can travel create real value?
We chose to design experiences that place each destination and the people who live there at the centre. Not tourism built over places, but with places.\n\nOur backgrounds bring together wildlife conservation, research, human rights, community development and travel design.
Where we begin
Listen before designing.
Every destination requires time, relationships and understanding. We meet partners, guides, professionals and communities to understand what should be shared with travellers and how.
What we believe
The best experiences begin with real relationships.
Conservation, communities and travel are not separate parts of the project. They are one system: people, nature and places are interdependent.
How we work
Three principles guide every choice.
Respect
For people, cultures, wildlife, ecosystems and local knowledge.
Relationship
Long-term collaboration rather than encounters created only for visitors.
Awareness
Understanding context before judging it, and allowing travel to change perspective.
Our idea of presence
Enter a place with curiosity. Stay with respect.
The founders
Two areas of expertise, one shared vision.
Meet the founders
Two paths. One shared vision.
IMARA brings together conservation science, human rights and community-led travel design.
CCo-Founder · Conservation & Wildlife
Claudia
A conservation professional, safari guide and field practitioner connecting travellers with biodiversity and coexistence.CCo-Founder · Conservation & Wildlife
Claudia
Fascinated by the natural world and animals from an early age, Claudia transformed that passion into a professional path dedicated to conservation, research and scientific communication. After a Master’s degree in Wildlife and Environmental Resource Science and Management at the University of Florence and FGASA certification as a professional Safari Guide, she gained field experience across Europe and Africa alongside researchers, veterinarians, rangers and conservation specialists. She has worked as a ranger and safari guide in Africa, contributing to wildlife monitoring, research and conservation activities. IMARA has become a life project through which she shares knowledge and respect for nature, creating experiences that help people understand the value of biodiversity and the importance of coexistence between people and wildlife.
GCEO & Co-Founder · Communities & Human Rights
Greta
A human-rights and community-development professional who designs travel around listening, respect and authentic local relationships.GCEO & Co-Founder · Communities & Human Rights
Greta
Greta has always loved travel, especially what a journey can create when it becomes encounter, listening and an authentic relationship with local communities. Her connection with Africa began at the age of twelve and has shaped both her personal and professional path. She studied Political Science and International Relations, specialising in international human rights law with a focus on women and children in Africa. Her experience spans local NGOs in Uganda, programmes for women’s empowerment and youth opportunity, work within the United Nations system on gender equality, equity, inclusion and human-rights protection, and community-based travel design across Sub-Saharan Africa. She has also worked on conservation, sustainability, animal protection and human–nature coexistence. Through IMARA, Greta brings together travel, human rights, local communities and conservation, inviting travellers to arrive not to “save” or judge, but to listen, learn and allow the encounter to transform their perspective.
The IMARA mark
An identity about strength, roots and connection.
The name and symbol express a way of travelling that is strong without being intrusive: present, respectful and aware.